Traditional corporations face mounting pressure to integrate blockchain capabilities as consumer demand for digital assets accelerates. More than 56% of Fortune 500 companies are testing or implementing Web3 technologies, according to the latest research. Yet most lack the technical foundation or regulatory framework to deploy these services safely.
The gap between corporate ambition and execution has created a substantial market for infrastructure providers like Coinme. Rather than building crypto capabilities from scratch, established companies increasingly partner with licensed platforms that handle complex regulatory and technical requirements. This shift represents a fundamental change in how traditional businesses approach digital asset integration, prioritizing speed-to-market over internal development.
The Compliance Barrier for Enterprise Adoption
Fortune 100 companies have invested approximately $8 billion in blockchain ventures since 2017, demonstrating clear institutional interest. However, regulatory uncertainty remains the primary obstacle preventing widespread deployment. Companies worth billions face significant risk if they mishandle money transmission laws or violate financial regulations.
Neil Bergquist, CEO and co-founder of crypto infrastructure provider Coinme, has observed this challenge firsthand over the past decade. “When you deal with companies worth more than a billion dollars and already have a good thing going, they’re less likely to take a potentially unnecessary risk,” Bergquist noted in a recent interview. The regulatory framework requires obtaining money transmitter licenses across multiple states, implementing anti-money laundering protocols, and maintaining ongoing compliance oversight—investments that can exceed millions of dollars annually.
Traditional corporations also struggle with the technical complexity of blockchain integration. Major global brands like Shopify and Adobe rely on specialized infrastructure providers rather than building their own systems. The expertise required spans cryptographic security, wallet management, and seamless user experience design—capabilities that extend far beyond most companies’ core competencies.
Coinme’s Modular Infrastructure Approach
Coinme has positioned itself as a turnkey solution for companies seeking crypto capabilities without the associated risks. The company’s Crypto-as-a-Service platform provides enterprise APIs that “crypto-enable” existing digital and physical infrastructure, allowing partners to offer crypto buying, selling, and storage under their own brand.
The platform handles the complete technical stack, from regulatory compliance to transaction execution and settlement. Partners can integrate crypto services into their existing applications through standardized APIs, eliminating the need for specialized blockchain development teams. This approach has proven attractive to companies seeking to meet customer demand while avoiding the substantial investment required for independent development.
Coinme’s regulatory advantage stems from its decade-long focus on compliance. The company operates in 48 states and has maintained relationships with regulators since launching the first licensed Bitcoin ATM in 2014. “From day one, we’ve worked with regulators to ensure our business complies with state and federal regulations,” Bergquist explained, contrasting this approach with the “move fast and break things” mentality that has characterized much of the tech industry.
Proven Partnership Models Drive Adoption
The MoneyGram collaboration illustrates how traditional financial companies leverage Coinme’s infrastructure. Rather than developing internal crypto capabilities, MoneyGram integrated Coinme’s services into its mobile application, allowing customers to buy, sell, and hold digital assets seamlessly. MoneyGram subsequently took a 4% equity stake in Coinme, demonstrating confidence in the partnership model.
This arrangement allows MoneyGram to offer crypto services natively within its platform while Coinme handles the technical complexity and regulatory compliance. The partnership has expanded MoneyGram’s addressable market without requiring significant internal investment or regulatory risk. Similar arrangements with Coinstar have enabled crypto purchasing at over 6,000 retail locations across 48 states.
The B2B model addresses a critical market need as traditional companies face increasing customer demand for crypto access. Research indicates that 90% of Web2 companies building blockchain capabilities rely on specialized infrastructure providers rather than developing proprietary solutions. This trend suggests that partnerships, rather than internal development, will drive mainstream crypto adoption.
Coinme’s infrastructure approach allows traditional companies to experiment with crypto services while maintaining their core business focus. Partners can test market demand and adjust their offerings without the substantial upfront investment required for independent development. The model provides flexibility to scale services based on customer adoption while transferring technical and regulatory risks to specialized providers.
The shift toward infrastructure partnerships reflects broader trends in enterprise technology adoption. Companies increasingly prefer specialized vendors for non-core capabilities, particularly in emerging technologies where expertise and regulatory compliance remain complex. As Web3 integration becomes essential for competitive positioning, traditional corporations are prioritizing speed and safety over proprietary development, creating substantial opportunities for compliant infrastructure providers like Coinme.
